BROADTIME RETAIL MARKETING - Happy 2016 - New Tour Support ------ 1-19-16
Broadtime RSS (Record Store Syndication)
In Store and Online Music Marketing
January 19, 2016
Happy New Year! I trust everyone is off to a rocking (if sad) start. We can't believe the amazing musicians we've lost already. There are so many memories of the great music that was made. (dancing to "Fashion" " turn to the left"...). I associate the Eagles with cruising, as in driving without a clear destination and no need to be anywhere else. On a positive note, Happy Birthday, Dolly who is 70.
We have a new enhancement to our retail services that we want to share, as well as some new stores...
NEW BROADTIME TOUR SUPPORT
As we look to creative ways, to drive more attention to artists and releases at retail, we contemplated the markets where we have website and kiosk customers and the map gives us some really good (and growing) coverage of the country.
See Map below and interactively on our Tour Support page.
So, in addition to our tagging and display of videos, banners, and digital signage, we can create concert calendar events in the markets, and create additional signage and banners, and event tagging.
An individual Event for each show will be created and placed on the calendar of each Record Store within the touring market invoking an EVENT tag to be placed on each release of the artist. The tour dates will also be highlighted on The Home Page and Artist Page of each applicable site an Kiosk. (as well as New Release, and feature item pages)
Broadtime will (optionally) create and provide an individual animated Kiosk screen saver sign and banners for each Record Store located within the touring market calling out the specific local date and venue. These will rotate when station is idle - More Info: BROADTIME TOUR SUPPORT
We will add in Tour support on our proposals by default for a modest increase, to cover the cost of the dozen or so banners, signage, and event creation we will undertake. It's optional of course, for some titles it may make more sense to run as we do today.
However, the impact and improved exposure in the touring markets will pull in more and more fans to stores and shows.
Our new interface is very friendly to the types of label assets we regularly promote. It's really exciting to bring things that are really important front and center on the listening and discovery experience. We are able to promote the store brand in a much more creative way and call out titles that have assets in more places.
The Home screen now has a WATCH VIDEOS button and Videos now play full screen before the album preview.
Some new features include:
• Full Length Previews Green Tag
Please check out some of the exciting new branded interface elements and new video experience.
SOME NEW CUSTOMERS
Broadtime is very pleased to have added more exciting new customers lately. We are strategically focused on growing the number of stores that can benefit from our services. By utilizing the Broadtime Platform, we continue to deliver value and marketing impact for record labels.
Please let us know what project we can shine a spotlight on for you! We are always happy to prepare an example and show you what is possible on our platform for both websites and Broadtime Preview Machines (BPMs).
Please look over the various ways we leverage digital assets to promote your album and reach out to us with any questions.
We are grateful for our growth and looking forward to the new year.
BROADTIME RSS PROGRAM - AVAILABLE DIGITAL SALES TOOLS
Broadtime programs distribute and place the following assets on our customer websites and kiosks.
Our campaigns includes all asset categories for one low price.
• TOP 20 new release chart inclusion with green tag callout of sales tools (example: youngonesrecords.net/NewReleases)
OUR PROGRAM FOLLOW UP - EXAMPLE TEAR SHEETS EMAIL (demonstrates live links to actual running content)
THIS WEEKS NEWS COLUMN
New Release Round-Up 1-15-16
DAUGHTER - Not To Disappear - Glassnote
BROTHERS OSBORNE - Pawn Shop - EMI Nashville
THE SHRINE - Rare Breed - Century Media
BROADTIME PROGRAM RESOURCES
Broadtime Record Store customers are some of the most successful and influential record stores in the country.